bhc Chicken Opens 4th to 6th Stores in Malaysia Consecutively

bhc Chicken announced on the 28th that it is accelerating its efforts to penetrate the Southeast Asian market by consecutively opening its 4th to 6th stores in Malaysia in the second half of this year.

bhc Chicken Malaysia's 6th store, 'IOI City Mall branch' in Putrajaya.
Photo by bhc Chicken

bhc Chicken opened its 4th store in Bandar Sunway, Malaysia on September 15th, followed by the 5th store in Puchong on the 7th of last month, and the 6th store at IOI City Mall in Putrajaya on the 11th of this month.

The 4th store, Sunway branch, is operated as an ‘Express To-Go’ store, considering that Sunway University is located nearby, allowing university students, who are a major customer base, to use it quickly and conveniently.

The 5th store, Puchong branch, is located inside IOI Mall, a large shopping mall in Puchong, near Kuala Lumpur, the capital of Malaysia, and the 6th store is situated at IOI City Mall in Putrajaya. Both locations are well-known complex shopping centers in Malaysia with high foot traffic and attract a diverse range of generations, thus having a broad consumer base. Additionally, since these areas have a well-developed delivery culture, delivery services are provided to enhance customer satisfaction.

The newly opened stores feature a clean and modern white-tone interior with yellow accents symbolizing bhc Chicken. Along with bhc Chicken’s signature menu items such as Bburinkle, Gold King, and the new Magic Cl, specialized menu items tailored to local tastes, such as Bburinkle Curly Fries and Rose Soup Tteokbokki, are also offered.

A bhc Chicken representative said, “Malaysia is a market with very high growth potential and there is strong interest in K-food, especially among the younger generation. Since the unique flavors of bhc Chicken, including Bburinkle, have already gained high popularity through the stores opened earlier, we will further strengthen bhc Chicken’s presence through active collaboration with local businesses and new store openings.”

Meanwhile, bhc Chicken has been operating its 1st store in Mont Kiara, Malaysia since last year, followed by the 2nd store ‘Kota Damansara branch’ and the 3rd store ‘One Utama branch.’

This content was produced with the assistance of AI translation services.