Musinsa Trading Officially Distributes New York Brand 'Sleepy Jones' in Korea

Offline Distribution Network Expansion Planned After 29CM Store Opening

MUSINSA's brand business subsidiary, 'MUSINSA TRADING,' announced on the 28th that it will officially distribute the New York-based homewear brand 'SLEEPY JONES' in South Korea.

SLEEPY JONES is a brand founded in 2013 by Andy Spade in New York, USA. Inspired by artists who engaged in creative activities wearing comfortable clothing, the brand offers a collection consisting of high-quality loungewear and everyday wear. Classic design pajamas are the signature items, and a variety of 'one-mile wear' items such as underwear, t-shirts, and ball caps are also presented. This is the first time SLEEPY JONES is officially conducting brand business in South Korea.

MUSINSA TRADING secured exclusive domestic distribution rights for SLEEPY JONES starting from the 2023 Fall/Winter (FW) season products and plans to develop the brand through 29CM (Isipguseontimiteo). Additionally, it intends to expand its distribution network focusing on major domestic department stores and select shops.

A MUSINSA TRADING representative stated, "We aim to expand fashion diversity by distributing brands that have been difficult for domestic customers to access easily," adding, "We will continue to support content creation and marketing to make the newly introduced brand stand out more attractively."

This content was produced with the assistance of AI translation services.