Everland Pubao Popup Store Sales Surpass 1 Billion Won

Everland's 'Poohbao Pop-up Store' held at The Hyundai Seoul in Yeouido, Seoul, successfully concluded with sales exceeding 1 billion KRW.

On the 23rd, Samsung C&T Resort Division announced that after operating the Poohbao Pop-up Store for 13 days (with one day off) since the 9th, a total of over 110,000 goods were sold, surpassing 1 billion KRW in sales. Including customers who purchased goods and visitors to the photo spots, approximately 20,000 people visited the Poohbao Pop-up Store.

Everland Poobah Pop-up Store

The Poohbao Pop-up Store is Everland's first pop-up store related to panda goods. It became a huge topic even before opening, with advance reservations selling out in just five minutes.

The limited edition premium leather keyrings, made to commemorate Poohbao's birth weight of 197g, sold out immediately on the opening day with all 197 pieces gone. Fashion accessories produced in collaboration with 8Seconds were also completely sold out within three days of opening. In particular, the 'Poohbao The Hyundai Live' held on the 21st was watched by over 8,000 viewers, setting a record for the highest viewership in The Hyundai Live broadcasts.

Everland stated, "The popular goods sold at this Poohbao Pop-up Store will be gradually introduced through Everland and online channels."

This content was produced with the assistance of AI translation services.