Reflecting Increased Demand Immediately After the Suneung Exam

Lotte Hi-Mart announced on the 23rd that it will sell game event products at special discounted prices until the 30th.


Lotte Hi-Mart is offering special discounts on gaming event products until the 30th. The photo shows a model examining gaming electronics at the Lotte Hi-Mart Daechi store. Photo by Lotte Hi-Mart

Lotte Hi-Mart is offering special discounts on gaming event products until the 30th. The photo shows a model examining gaming electronics at the Lotte Hi-Mart Daechi store. Photo by Lotte Hi-Mart

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Exclusively offline, Microsoft’s "Xbox Series S" will be offered at a 20% discount, and other event products such as the set bundles combining console game consoles and game software, including "Spider-Man 2 Limited Edition Bundle," "Final Fantasy 16 Bundle," and "FC24 Bundle," will also be discounted by up to 21%.


Lotte Hi-Mart decided to hold this discount event because it judged that the demand for game electronics, which can be enjoyed during leisure time right after the College Scholastic Ability Test, is increasing. In fact, sales of game electronics increased by about 40% compared to the previous week when looking at sales from the 16th to the 22nd.



Kim Bo-kyung, head of Lotte Hi-Mart’s Smart Electronics Integration Division, said, "Recently, with the College Scholastic Ability Test finished and events such as the League of Legends World Championship, the world’s largest e-sports event, interest in games seems to have increased," adding, "With winter vacation and Christmas approaching, we expect the demand for game electronics to continue next month."


This content was produced with the assistance of AI translation services.

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