[NE] Limpid unveils complete nutrition pet food at 'Mega Ju Ilsan'

Communicating with Guardians through TrustyFood
Consultations with Overseas Buyers...Expectations for Securing Overseas Markets

Editor's Note[NE] stands for 'NEXT ELEVATION,' a startup accelerator program established by Asia Economy, providing the latest information on startups selected through fierce competition.

Pet food tech startup Limpid announced on the 23rd that it participated in the pet industry expo '2023 Mega Zoo Ilsan' held at KINTEX in Ilsan, showcasing its premium pet food brand Trusty Food.

[Photo by Limpid]

The Mega Zoo Pet Fair was held from the 17th to the 19th at KINTEX in Ilsan. It was an expo where visitors could purchase pet food and supplies, featuring major domestic brands and new brands including Trusty Food, attracting over 60,000 attendees.

Limpid unveiled its entire product lineup at the Mega Zoo Pet Fair booth for pet owners, introducing its fully balanced domestic pet food brand. Additionally, they held nutrition consultations with veterinary nutrition specialists to address pet owners' questions. On-site product sales and roulette events were conducted to engage with visitors on the common theme of pets. Furthermore, at the premium export booth during the global business matching consultation, export discussions were held with overseas buyers from Hong Kong, Taiwan, Thailand, Japan, and other countries.

Kim Hee-su, CEO of Limpid, said, "We expect that face-to-face consultations with buyers who requested meetings after announcing our participation in Mega Zoo will serve as an opportunity to secure overseas sales channels." He added, "During the event, the booth was so crowded that passage was blocked for about 15 minutes. It was a meaningful time communicating with pet owners."

Trusty Food is a fully balanced domestic pet food brand launched by Limpid last August. It transparently discloses everything from nutritional design, product manufacturing, to ingredient management for pet owners who care deeply about their pets. Meanwhile, Limpid offers a variety of products including Korea's first patty-type freeze-dried raw food, Garnish AC for dogs aged one year and older starting to age, and Super Grain, a grain-free product that reduces the risk of DCM heart disease.

This content was produced with the assistance of AI translation services.