KB Asset Management Launches 'KB Happiness Dream' Project for Vulnerable Elderly

KB Asset Management will carry out the ‘KB Happy Dream’ project for vulnerable elderly people from this month until April next year.

Hyunseung Lee, CEO of KB Asset Management (center), is taking a commemorative photo with employees at the KB Asset Management headquarters for the 'KB Happiness Dream' project.

According to KB Asset Management on the 22nd, KB Happy Dream is a project that provides winter clothing packages, kimchi packages, and Lunar New Year packages to elderly people aged 65 and over who are basic livelihood security recipients and vulnerable seniors visiting the free meal service of the social welfare corporation ‘Myeonghwiwon’.

Myeonghwiwon operates a free meal service in Jongno-gu, Seoul, as part of its elderly welfare projects. KB Asset Management has been conducting social contribution activities, including volunteer meal distribution at the staff cafeteria, with Myeonghwiwon for 12 years.

Lee Hyun-seung, CEO of KB Asset Management, said, “As the weather gets colder and the holidays approach, more warm care is needed for the elderly who are marginalized around us,” adding, “We will lead the practice of ESG (Environmental, Social, and Governance) management in cooperation with local communities through social contribution activities that can exert a positive influence on society.”

In addition, KB Asset Management is leading various social contribution activities involving its employees. They continuously carry out support projects for neighbors in need of care, such as volunteering for meal services for elderly people facing food insecurity, providing relief supplies to families affected by floods, creating carbon-neutral forests, and donating braille storybooks.

This content was produced with the assistance of AI translation services.