Thanks to LG Twins' Victory, LG Saenggeon Pouch Premium Resale Market Emerges

Celebrating Korean Series Victory After 29 Years
Massive 79% Discount Event on Cosmetics
Pouch Gift for Customers Purchasing Over 50,000 Won
Prepared Quantity of 10,000 Quickly Sold Out

With prices soaring steeply and grocery shopping becoming daunting these days, the event organized to celebrate LG Twins' first professional baseball integrated championship in 29 years is becoming a much-needed relief for consumers. The limited-quantity gifts offered to customers who purchase cosmetics worth over 50,000 won sold out early, and the championship commemorative discount event also received a great response from consumers, with the prepared stock running out quickly.

LG Household & Health Care has created the 'Keyring Glossy Pouch,' inspired by the glossy jumper symbolizing the LG Twins baseball team.
[Photo by LG Household & Health Care]

'LG Win-Win Festival'.
[Photo by LG Household & Health Care]

According to the distribution industry on the 25th, LG Household & Health Care’s ‘Keyring Glossy Pouch,’ given on a first-come, first-served basis to customers who purchased cosmetics worth over 50,000 won from online malls, large supermarkets, road shops, and offline stores since the 17th, has completely sold out all 10,000 units prepared.

When LG Twins’ Korean Series victory was confirmed on the 13th after 29 years, LG Household & Health Care released the ‘Keyring Glossy Pouch,’ inspired by the baseball team’s symbolic glossy jumper, as a gift. The event was originally scheduled to run until the 27th of this month.

However, as LG Twins fans who had long hoped for the championship fiercely sought to secure any limited-edition goods commemorating the LG Twins’ victory, all 10,000 produced pouches sold out earlier than expected on the 20th.

Due to the rarity of the glossy pouch, it is currently being traded on secondhand platforms at premiums of 10,000 to 20,000 won or more per item. Some consumers have requested LG Household & Health Care to produce additional pouches, but the company has stated that additional production is realistically impossible since the item was planned as a limited-edition championship commemorative promotional product.

LG Household & Health Care is also conducting the ‘LG Win-Win Festival’ since the 17th, selling cosmetics and daily necessities at a 29% price, which is a 71% discount, to celebrate LG Twins’ victory, and most of the prepared stock sold out within just three days of the event’s start.

An LG Household & Health Care official said, “Interest from baseball fans was very high even before the discount event started, and the discount rate was also high, so most of the stock was sold out in a short time,” adding, “The event was originally scheduled to run until the 26th of this month, but it is uncertain whether out-of-stock items will be restocked during the remaining period.”

This content was produced with the assistance of AI translation services.