Signed a Business Agreement with the Federation of Professional Business Organizations

Boram Sangjo Life announced on the 21st that it has signed a business agreement with the Federation of Professional Economic Organizations (hereinafter referred to as Jikchong) and launched the 'Jikneung Yeonhap Tam Cruise' affiliated product, officially entering the cruise travel business. Tam Cruise is Boram Sangjo's cruise travel brand.


(From left) Hong Sun-bong, President of the Professional Organization Business Group, Kim Ki-tae, CEO of Boram Sangjo Life, and Shin Sang-ho, Chairman of the Federation of Professional Economic Organizations, are posing for a commemorative photo at the business agreement ceremony.

(From left) Hong Sun-bong, President of the Professional Organization Business Group, Kim Ki-tae, CEO of Boram Sangjo Life, and Shin Sang-ho, Chairman of the Federation of Professional Economic Organizations, are posing for a commemorative photo at the business agreement ceremony.

View original image

Jikchong is a federation composed of professional organizations active in specialized fields such as the Automobile Technicians Association, Korea Expressway Rest Area Hi-Shop Cooperative, Korean Medicine Doctors Association, and Small Business Federation. It has 10 million members nationwide. Through this business agreement, Jikchong plans not only to sell Boram Sangjo's cruise products but also to provide members with benefits related to cruise services.



Boram Sangjo has been able to diversify its cruise product sales channels through this agreement. As it officially resumes the cruise travel business, it is committed to doing its best to provide better service quality than before. A representative of Boram Sangjo Life stated, "We plan to meet various customer needs by revitalizing cruises through strengthening the sales channels of the 'Jikneung Yeonhap Tam Cruise' product," adding, "Going forward, Boram Sangjo will continue to provide total life care services encompassing all aspects of customers' lives."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing