CJ CheilJedang Unveils New Jointly Planned Products with Shinsegae's Three Distribution Companies

5 Types Including Fluffy Wangmandu, Spam Detroit Pizza, Spam Fries, Jjugoebsae
Collaboration from Product Concept Development to Distribution and Sales

CJ CheilJedang announced on the 21st that it will launch five new products jointly planned with the three Shinsegae distribution companies (Emart, SSG.com, and Gmarket), including 'Fluffy King Mandu (Meat·Kimchi)', 'Spam Tomato Detroit Pizza', 'Spam Fried', and 'Jjugopsae (Jjukkumi Gopchang Shrimp Hot Pot)'.

CJ CheilJedang introduces five new products jointly planned with the three Shinsegae distribution companies.
[Photo by CJ CheilJedang]

This is the first time CJ CheilJedang and the three Shinsegae distribution companies have collaborated from the planning stage, including product concept development, to launch products. The Fluffy King Mandu features a fermented dough that is soft and fluffy on the outside while chewy on the inside, perfectly replicating the taste of traditional market specialty restaurants. The ingredients in the filling are cut into large pieces to preserve their unique flavor and texture. It can be prepared by microwaving for about 1 minute and 30 seconds.

The Spam Tomato Detroit Pizza was created by combining CJ CheilJedang’s popular Spam with gourmet Detroit pizza. The square dough, characterized by a chewy texture from low-temperature fermentation and high-temperature proofing, is topped with cheese and Spam to add crispiness and umami flavor.

Spam Fried is a product made by applying CJ CheilJedang’s know-how to a recipe popular on social media (SNS). Spam and batter are mixed in a golden ratio. The batter is coated with rice flour to enhance crispiness. It can be easily cooked in an air fryer for 7 minutes (based on 10 pieces) and enjoyed as a snack or late-night meal, as well as a topping for curry or fried rice.

The meal kit Jjugopsae uses CJ CheilJedang’s unique technology to capture not only the flavor but also eliminate any unpleasant odors. It contains rich beef bone broth with fresh seafood and chewy gopchang (intestines), and separately provides rapidly frozen vegetables to maintain the highest quality, allowing consumers to enjoy restaurant-quality taste at home, the company explained.

In addition to the five co-planned products, CJ CheilJedang also introduced two PlanTable soup dishes (Yukgaejang·Miyeokguk), PlanTable canned ham, and Haechandle Uri Chapssal Taeyangcho Gochujang at Emart, SSG.com, and Gmarket. These products will be sold in a pre-launch for two months.

Consumer promotions will also be held. First, Emart will offer price discounts, 1+1 events, and tasting events until the 30th. SSG.com will provide benefits such as a 3,000 won discount coupon for purchases over 30,000 won through the Black Friday promotion.

This content was produced with the assistance of AI translation services.