Shinsegae's SSG Day Sales Soar to 1.7 Trillion Won

22% Increase Compared to Previous Event
Driven by W Concept and Large Home Appliances

Shinsegae Group announced on the 21st that the integrated shopping event 'SSG Day,' held from the 13th to the 19th of this month, recorded sales of 1.7 trillion KRW. This figure represents a 22% increase compared to the previous event in 2021. Last year, the event was canceled due to the aftermath of the Itaewon tragedy. The group explained that strong performance from online affiliates led to a significant improvement in results.

Crowd gathered at Starfield Anseong during SSG Day.
[Photo by Shinsegae Group]

Among the online affiliates, the fashion platform W Concept drove strong performance with a 161% sales growth compared to the event two years ago. Designer brand curated products sold exclusively during the event received an explosive response, achieving a Guinness-level sales record for SSG Day itself. SSG.com also exceeded its target by 21%, led by sales increases in key categories such as luxury goods and home appliances. Additionally, Shinsegae Live Shopping and Gmarket showed sales growth rates of 34% and 10%, respectively.

Offline affiliates such as E-Mart and department stores also posted strong results. In particular, E-Mart raised its sales by 22%, surpassing the sales record (5%) set during the championship celebration event of the group’s professional baseball team, SSG Landers, which had achieved historic results last year. Sales of high-priced large home appliances such as TVs, refrigerators, and washing machines increased by 25%, while processed food sales rose by 40%, driving overall performance.

Department stores saw a 53% increase in total sales, achieving high sales across all categories including large home appliances (375%), daily necessities (107%), fashion (53%), and accessories (43%). The supermarket chain E-Mart Everyday recorded sales of 900 million KRW during the event period by promoting reasonably priced agricultural products. In addition, sales at Chosun Hotel & Resort increased by 31%, and Shinsegae Property, which operates the mammoth integrated shopping mall Starfield, saw a 16% sales increase.

Shinsegae explained that ‘extreme cost-effectiveness’ products, which applied the largest discount rates, gained great popularity, reflecting the increased burden on customers’ shopping baskets due to the ‘three highs’ phenomenon of high inflation, high interest rates, and high exchange rates. Starbucks’ sale of tall-sized Cafe Americano at 3,000 KRW from 2 PM to 5 PM over four days starting on the 13th saw an 85% increase in sales compared to the same time slot the previous week, and Shinsegae Food’s No Brand Jjajang Burger sold 50,000 units over six days.

A Shinsegae Group official said, "The national representative shopping festival SSG Day, which returned after two years, broke records again this year thanks to the love of many customers," adding, "We will continue to focus more on customers and products to offer various events where customers can enjoy greater benefits and experiences."

This content was produced with the assistance of AI translation services.