"Increased Weight and Lowered Price"... GS25 Introduces 990 Won 'Yours Myeonwang'

Increase Weight by 22% and Price Below 1,000 Won

Convenience store GS25 announced on the 21st that it will launch its PB cup noodle "Yours Myeonwang," planned with a price stabilization concept, on the 22nd.

Myeonwang is a product that increases the weight by 22% compared to similar NB cup noodles at convenience stores (based on a small cup, 86g) while lowering the price to below 1,000 won. GS25 generously increased the noodles and toppings, raising the Myeonwang weight to 105g. The price is set at 990 won, the lowest price for GS25 cup noodles.

When various discount benefits are applied, the price of Myeonwang drops to the 600 won range. Customers who receive the maximum discount benefits, such as GS25's subscription service "Our Neighborhood GS Club One Meal" (20% discount) and telecom partnership discounts (up to 10%), can purchase it at the lowest price of 690 won, which is 300 won off.

The model is posing with 'Myeonwang,' a private brand product planned by GS25 under the concept of price stabilization.
[Photo by GS Retail]

GS25 planned the Myeonwang product as a price stabilization item to contribute to stabilizing prolonged high inflation. Ramen, considered a soul food of Koreans, was selected as the first planned product. GS25 expects the sales growth of PB ramen to accelerate further with the addition of a cost-effective cup noodle lineup led by Myeonwang, following large-size and premium options.

A GS25 representative said, "We expect this price-stabilizing PB ramen Myeonwang, launched amid prolonged high inflation and shrinkflation controversies, to receive unprecedented positive responses," adding, "We will focus our efforts on expanding and strengthening the product lineup that can continue the reputation of GS25 as a leading PB ramen brand."

This content was produced with the assistance of AI translation services.