Successful Export of 'K-Sul' Such as Omija and Insamju to the US, China, and New Zealand

Utilizing Export Networks of Major Liquor Companies like HiteJinro and OB Beer
Increasing Recognition with 'K-SUUL' Export Liquor Labels
National Tax Service Holds 1st Liquor Policy Seminar and Export Liquor Tasting Event

Traditional liquors such as Omijaju, Insamju, and Bokbunjaju, totaling 19 products, will be exported to the United States, China, New Zealand, and other countries. This marks the first successful case utilizing the export networks of major liquor companies like HiteJinro and OB Beer.

On the 20th, the National Tax Service (NTS) announced that it had facilitated exports for nine companies by leveraging the export networks of major liquor companies including HiteJinro, OB Beer, Kooksoondang, and Lotte Chilsung Beverage for the first time.

An NTS official explained, "Small-scale traditional liquor producers faced many difficulties entering overseas markets due to limitations in human and physical infrastructure, even if they produced excellent products. This is the first time we have promoted collaborative exports by utilizing the export networks of major liquor companies, who are members of the Export Support Council."

The export target products include Jangsu Omijaju, Geumsan Insamju, Pill25, Chusa Apple Wine, Chrysanthemum Liquor, and Seonunsan Bokbunja, totaling 19 products.

In June, the NTS received recommendations of 85 companies wishing to export liquor from tax office chiefs nationwide and provided product information to major liquor companies. After direct visits and interviews with the export hopeful companies, verification of customs clearance eligibility, ingredient analysis, additive information checks, and translation support, exports are currently underway for nine traditional liquor companies (19 products) to the United States, China, New Zealand, and other countries. Five companies that have completed export contracts will ship their products within this year, one company is scheduled to complete shipment this month, and three companies that have agreed to export will ship their products in January next year. Specific export amounts will be compiled later.

The NTS has also established a sustainable export support system to ensure these efforts are not one-time events. It signed a Memorandum of Understanding (MOU) with major liquor companies to continue supporting traditional liquor promotion and collaborative marketing. Additionally, the NTS plans to enhance the overseas recognition of Korean liquors by using the K-SUUL brand, selected through a public contest, as the export liquor label.

On the same day, the NTS invited export experts to conduct a 'Liquor Export Practical Training' for personnel from companies wishing to export. Moving forward, the NTS will actively support the enhancement of liquor manufacturing and export capabilities by strengthening the 'Liquor Manufacturing Academy Training' for prospective entrepreneurs.

Furthermore, the NTS held the first 'K-SUUL Policy Seminar,' bringing together industry stakeholders and experts in liquor manufacturing, policy, and marketing. At the event, Kim Chang-gi, Commissioner of the NTS, stated, "It is very meaningful that, through collaboration and support between major liquor companies and the NTS, we have successfully facilitated exports for nine traditional liquor companies (19 products) for the first time. We will continue to expand export support through major companies' export networks and implement various export support measures, including strengthening channels that directly target overseas consumers."

Kim Chang-ki, Commissioner of the National Tax Service (second from the left), is speaking at the "1st Liquor Policy Seminar" on the 20th.

This content was produced with the assistance of AI translation services.