Pfizer Donates 70 Million Won Through 'Heal the World' Campaign to Support Children's Medical Expenses

Pfizer Korea recently announced on the 20th that it has conducted the ‘Heal the World’ campaign to enhance children's health rights and donated 70 million KRW raised through the participation of medical professionals to Green Umbrella Child Fund.

The Heal the World campaign is a company-wide initiative by Pfizer Korea planned to commemorate the launch of the integrated digital platform ‘PfizerPRO’. Each time medical professionals participate in digital activities such as ▲registering on the PfizerPRO website ▲joining virtual detailing sessions ▲clicking on email content, they earn virtual points called ‘Healing Hearts’. Correspondingly, Pfizer Korea makes donations in the form of matching grants.

Through this campaign, a total of 70 million KRW was raised from December last year to last month through the participation of medical professionals. The donation delivered to Green Umbrella will be used to reduce the economic burden on low-income families so that the poverty situation does not worsen due to excessive medical expenses for children. Green Umbrella will select beneficiaries based on urgency, prognosis, and economic status, with recommendations from nationwide child foundation project institutions, hospitals, and medical institutions. The support items include ▲surgery and treatment costs for severe diseases ▲general treatment and dental treatment costs ▲purchase of assistive devices and incidental expenses excluding medication costs. Selected children will be eligible to receive support for medical expenses incurred from next month through November of the following year, for one year.

Odongwook, CEO of Pfizer Korea, said, "The Heal the World campaign is meaningful in that it supports a hopeful future and healthy lives for children who will unfold their lives by reducing the medical expenses burden on low-income families," adding, "Pfizer Korea will continue to contribute to reducing disparities and addressing blind spots in local communities through various activities centered on the ESG (Environmental, Social, and Governance) initiative ‘Movement for a Healthier World.’"

This content was produced with the assistance of AI translation services.