"NewJeans·RISE Effect"... Musinsa Ambassador Photoshoot Outfit Sales Soar

Increase in Sales of Partner Brand Products
Synergistic Effects Such as Enhanced Brand Awareness

Musinsa announced on the 20th that the transaction amount of brands listed on its platform significantly increased due to the photo shoot effect featuring NewJeans and RISE members.

Musinsa-NewJeans 23 FW Campaign 'Imaginary Musinsa' Photoshoot [Photo by Musinsa]

According to Musinsa, from September 12 to 25, after unveiling the ambassador NewJeans and the 2023 Fall/Winter (FW) campaign "Imaginary Musinsa," and releasing individual fall/winter styling photo shoots of NewJeans members, the total transaction amount of about 60 products from listed brands worn by them increased by 302% compared to the previous period.

For example, the "Kowichan Knit Zip-up Cardigan" in sky blue, worn by Minji from the women's casual brand Partimento Woman, saw its transaction amount increase 3.8 times during the campaign period. Additionally, the "Glossy Crop Puffer Jacket" in light blue from Bittersells, worn by Danielle, experienced a 6.5-fold increase in transaction amount.

Furthermore, the plaid mini skirt worn by Hani is a new product exclusively released on Musinsa by the women's fashion brand "Gloni," and immediately after the photo shoot was revealed, its transaction amount recorded double-digit growth, ranking first among popular products.

Musinsa-Rise 2023 Outer Presentation Photo [Photo by Musinsa]

Since August this year, rookie boy group RISE, who has been active as Musinsa’s new ambassador, also presented a presentation photo shoot from the 1st to the 17th. During this period, the transaction amount of products worn by RISE members increased by up to six times compared to the previous period.

Notably, the "Poker Varsity Jacket" by Yes I See, worn by RISE member Sohee, saw its transaction amount increase by approximately 502% over the past week compared to the same period before. Sales of various outerwear items worn by RISE members, such as down jackets, fleeces, and coats, also showed an upward trend.

A Musinsa official stated, "We will continue marketing campaigns with our ambassadors to introduce the brands Musinsa focuses on to more customers."

This content was produced with the assistance of AI translation services.