CU's Developed 'Jjanggu Action Mask Protein'... No.1 in Protein Drink Sales

Release of Banana Flavor Part 2 on the 22nd

CU announced on the 20th that its self-developed protein drink 'Jjanggu Action Gamen Protein' has surpassed NB (manufacturer brand) products to become the top-selling protein drink overall.

Launched in September as the first differentiated protein drink in the convenience store industry, CU's 'Jjanggu Action Gamen Protein Choco Flavor' recorded sales three times higher than the average sales of all protein drinks this month, securing the number one spot. This figure is 50% higher than the second-place product. This is a very unusual achievement in the protein drink market, which has been dominated by NB products from major manufacturers.

The Jjanggu protein drink attracted attention for its high protein content. The product contains 30g of protein, about 55% of the daily recommended intake for adults, boasting the highest amount among convenience store RTD (Ready To Drink) protein drinks. The average protein content of NB products is around 20g. It also contains 5000mg of BCAA, the highest level among protein drinks, which helps muscle growth, along with 200mg of L-carnitine and 9000mg of essential amino acids, providing a well-balanced nutritional profile.

CU collaborated with healthcare specialist company Hamsoa Pharmaceutical to develop the Jjanggu protein drink. They aimed to eliminate the fishy taste often criticized by some consumers in protein drinks to create a more popular protein drink that anyone can enjoy.

Unlike other protein drinks, incorporating the Jjanggu character is also considered a key success factor. It breaks the stereotype that functional drinks are only for people who exercise or diet, lowering psychological barriers so that the general public can easily access it through a friendly character.

On the 22nd of this month, CU will launch the second version of Jjanggu Action Gamen Protein in banana flavor. The ingredient composition is the same as the first choco flavor, and the product harmonizes the fragrant sweetness of banana with a mild and savory taste.

A BGF Retail official said, "As consumer interest in health increases, CU is evolving into a ‘health specialty store’ by introducing the industry's first differentiated protein drink. Going forward, CU will actively reflect customer feedback in the product development process and continue to expand the lineup of differentiated protein drinks."

This content was produced with the assistance of AI translation services.