CJ CheilJedang's 70th Anniversary, Up to 70% Discount on Signature Products

Consumer Appreciation Promotion
Conducted with Major E-commerce Platforms like Naver and B Mart

CJ CheilJedang announced on the 19th that it will conduct consumer promotions offering discounts on major products through key e-commerce platforms such as Naver and B Mart to celebrate the company's 70th anniversary this year.

Naver 'CJ CheilJedang 70th Anniversary Celebration'[Photo by CJ CheilJedang]

First, the Naver Brand Store is currently holding the 'CJ CheilJedang 70th Anniversary Appreciation Festival.' Until the 30th, customers can purchase about 20 popular CJ CheilJedang products, including Hetbahn, Bibigo Wang Gyoja, and Spam, which have been greatly loved by consumers throughout the year, at discounts of up to 70%.

Additionally, during the promotion period, customers who write a review after purchasing 10kg of Bibigo Basic Kimchi will receive 7,000 won in Naver Pay points, and those who purchase four packs of 1.05kg Bibigo Wang Gyoja will be given a 7,000 won discount coupon. Furthermore, benefits such as a 5% discount coupon for purchases over 20,000 won are provided to customers of the CJ CheilJedang official Brand Store Membership Lounge.

Starting from the 21st, a 'CJ CheilJedang 70th Anniversary Big Promotion' will be launched in collaboration with B Mart. All CJ CheilJedang products sold at B Mart, including Gourmet Soba Chicken, Bibigo Dumplings, and Soup Dishes, will be offered at discounts of up to 70%. The first 70 customers each day will receive 10,000 Baemin points, and a 3,000 won shopping cart discount coupon will be provided for purchases over 20,000 won.

CJ CheilJedang has recently been strengthening its collaboration with e-commerce platforms and achieving results. The number of customers who have set notifications for CJ CheilJedang’s official Naver Brand Store has surpassed 1.29 million, an increase of 510,000 compared to the previous year, and sales have grown by 161% year-on-year as of the cumulative total in October. Sales of Hetbahn on Naver increased by 330% year-on-year as of the cumulative total in October through the fast delivery service 'Arrival Guarantee' campaign.

At B Mart, with which a partnership was established last September, sales nearly doubled within a year as of the cumulative total in October, based on services delivering in about 30 minutes and various promotions.

A CJ CheilJedang official stated, "We will continue to strive to provide consumers with more diverse benefits through collaboration with e-commerce platforms."

This content was produced with the assistance of AI translation services.