"Stop Self-Writing, Send 1-Minute TikTok Videos"...Unique Hiring Companies

Hotel Chain Hilton Australia Job Posting Sparks Buzz
"Create a Video Within 1 Minute to Apply"
Previously, US Companies Like Shopify and Chipotle Also Did

A global hotel chain in Australia is making headlines by recruiting employees through the social networking service platform 'TikTok.' This procedure is reportedly aimed at hiring Generation Z employees (those born in the mid-1990s to early 2000s).

According to the UK Guardian and others on the 15th (local time), the Australian hotel chain 'Hilton' recently posted a video titled 'Hilton's Hiring Process' on the company's TikTok account.

Hilton Australia suggested in the video, "Follow the Hilton hiring account and find the job you want to apply for on the official website." Then, it guided applicants to "create a video under one minute showing how you would spend a day for Hilton customers and apply."

Hilton Australia told applicants, "You must publicly post the content on your own account," and "tag the Hilton hiring account and include the hiring hashtag '#hiremehilton.'"

[Image source=AP Yonhap News]

However, Hilton Australia also accepts traditional written resumes for those who do not use social media platforms. The company website states, "Don't worry if video creation is not your style," and "We gladly accept traditional written resumes as well."

Mary Hogg, Hilton Australia's HR manager, explained about hiring through TikTok, "It was temporarily conducted to hire Generation Z employees," and "Concerns about ChatGPT were a factor that led to this decision."

She also said the reason for introducing the TikTok hiring process was, "When we need someone with interpersonal skills to handle relationships with customers and other tasks, we cannot tell from documents alone whether the person can do that."

Hilton Australia is not the only company hiring employees through TikTok. According to CNBC in 2021, some U.S. service companies such as Target (retail), Shopify (e-commerce), and Chipotle (fast food) sought job seekers through TikTok's 'TikTok Resumes' program.

This content was produced with the assistance of AI translation services.