Cheongho Nice Targets B2B Market with Corporate-Specialized Services
Over 320 Water Purifiers Installed at Hyundai Motor Company
Cheongho Nice announced on the 16th that it is expanding its influence in the B2B (business-to-business) market through the provision of corporate specialized services and sales expansion.
To expand the B2B market, Cheongho Nice launched the 'Cold and Hot Water Purifier Tota' product, which focuses on basic functions, in June. It also has a diverse product lineup including commercial large-capacity water purifiers. The company improved its corporate-exclusive website in the first half of this year. Cheongho Nice plans to separately manage corporate customer data to develop specialized services tailored to customer characteristics.
Through this, Cheongho Nice installed about 340 water purifiers at Hyundai Motor Company in September this year, and supplied large quantities to universities, hospitals, and sports foundations, achieving approximately 30% growth in managed accounts as of October compared to the previous year. Notable products in the B2B market include water purifiers, air purifiers, bidets, and ice makers, and when renting, Cheongho Nice service expert planners regularly visit to provide customized care services.
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A Cheongho Nice representative said, "Home appliances such as water purifiers and air purifiers have become essential even for companies, so steady growth in the B2B market is expected going forward," adding, "Cheongho Nice will further expand the strengthening of customized product lineups and the provision of specialized services for corporate customers."
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