Modetour "Travel with Influencers, Let's Take 'Life Photos'"

Targeting the MZ Generation: 'Concept Tour' Operation
'No Tip, No Option' 'Modu Signature' Also Popular

Modetour has launched a travel product called 'Fukuoka Concept Tour' for the winter season, a trip with influencers.

Modetour 'Concept Tour' Fukuoka Special Exhibition
Photo by Modetour

According to Modetour on the 16th, this is a travel product departing with influencer and travel writer Handasom, author of books such as "Twenty-five, Thirty, World Travel" and "Life Photos in My Hands," to Fukuoka, a popular winter travel destination in Japan. The trip departs on January 7th for a 2-night, 3-day itinerary, allowing participants to experience hot springs in Fukuoka, Japan's representative hot spring destination. At 'photo spot' locations, travelers can also learn how to take emotional and 'life photos' using a regular smartphone camera instead of a professional camera.

Modetour's 'Concept Tour' is designed targeting the MZ generation (Millennials + Generation Z) who prefer unique travel experiences. The product is planned together with influencers in specific fields and operated with the concept of traveling together with consumers. Since June last year, more than 20 concept tours have been conducted, with over 1,000 customers using the products.

Modetour also operates the 'Modu Signature' brand for travelers who prefer reasonable premium travel. The products are structured with no tipping, no optional tours, accommodations in 4- to 5-star hotels, and minimal shopping to allow travelers to focus on the trip. As of the third quarter of this year, Modu Signature sales accounted for 23% of Modetour's total product sales. This is an 18 percentage point increase compared to the same period in 2019, before the outbreak of COVID-19.

This content was produced with the assistance of AI translation services.