Naver Webtoon Supports Small Game Developers with Google Content ID Foundation
Naver Webtoon is joining forces with Google Play and the Korea Creative Content Agency to support small and medium-sized game developers.
On the 14th, Naver Webtoon announced that it will showcase three games from three selected companies at G-STAR, the largest domestic game show held in Busan on the 16th, through the 'Global Webtoon Games' program conducted in collaboration with Google Play and the Korea Creative Content Agency.
This project was planned to help Korean small and medium-sized game developers enter the global market by utilizing excellent IPs. Naver Webtoon supports developers in using webtoon IPs and assists with domestic marketing. The games created through this process will be introduced to global users via Google Play, and the Korea Creative Content Agency provides various benefits such as company selection and post-promotion support by linking with global game centers located in 11 regions nationwide.
The three companies selected by game industry expert judges appointed by Naver Webtoon, Google Play, and the Korea Creative Content Agency will each receive up to 600 million KRW in development support funds. Google Play and Naver Webtoon will provide consulting and review necessary for the game development process to assist development. The games are currently under development with the goal of official release in 2024.
The three selected games include two titles utilizing Naver Webtoon's IP 'Resa' and one title using 'Sasin Sonyeon'. 'Resa: Checkmate' by 'Jaranun Seed' is being developed as a growth simulation game with roguelike elements. 'ResaM: Brick Breaker' developed by 'Super Jam' is a brick-breaking RPG based on the Resa story. 'Sasin Sonyeon: Gyeyakja' by 'Billionaire Games' is an action RPG game with collection elements currently in development.
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Kim Sang-mi, leader of Naver Webtoon's game business, said, “Interest from small and medium-sized game companies in webtoon IPs is increasing every year, so we planned this program in collaboration with the Korea Creative Content Agency and Google Play to provide practical benefits and increase the chances of success for game companies.”
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