Shinsegae Inter Launches New Perfume Brand 'Kkureju Perfume'

Expansion of Perfume Lineup with 12 Brands Including 'Courr?ges Parfum'
Launch of 'The Colorama' 7 Perfumes Inspired by Courr?ges Jacket Colors

Shinsegae International is expanding its perfume portfolio by adding a new fragrance brand.

Shinsegae International announced on the 14th that it will exclusively distribute the perfume line Courr?ges Parfums from the French luxury fashion house Courr?ges in Korea and will start sales this month. Following the launch of Courr?ges fashion in September, the company will now introduce the entire Courr?ges lineup domestically by securing the perfume line as well.

Earlier, Shinsegae International swiftly secured a total of four new perfume brands this year by consecutively launching the French niche perfume HEELEY in June, the Italian luxury fragrance CULTI in July, and the Italian beauty brand DOLCE&GABBANA BEAUTY in September. Through this, Shinsegae International has built a portfolio of 12 perfume brands, including Diptyque, Byredo, Santa Maria Novella, and Memo Paris.

The newly introduced Courr?ges Parfums is a brand that quickly became a legendary haute couture representative perfume after designer Andr? Courr?ges launched the first fragrance, Empreinte, in 1971, ten years after launching the fashion brand. Courr?ges Parfums is also well known for its unique bottle design. The perfume bottle, designed by Andr? Courr?ges himself, features a simple yet smooth exterior with the brand’s signature ‘AC’ logo embossed, which has become an iconic design for Courr?ges since the first fragrance release and continues to be loved today.

The ‘The Colorama’ collection, launched alongside the brand, inherits the distinctive design of Courr?ges Parfums. The intricately sculpted bottles are all produced locally in France using 40% recycled glass material. Inspired by the color and texture of Courr?ges’ signature vinyl jacket, the collection introduces the concept of ‘perfume styling’ by combining fashion and fragrance through seven different scents.

The pink-colored ‘La Fille de l’Air’ is a global bestseller, expressing femininity with floral notes of neroli and fruity orange blossom. The white-colored ‘Slogan’ represents the scent of a pounding heart, while the deep red ‘Empreinte’ is a modern reinterpretation of the brand’s first fragrance, Empreinte’s chypre scent. Other scents include the blue ‘Le Message,’ which expresses the scent of a lover’s love letter, and the black ‘C,’ which combines jasmine with the scent of clean laundry to create a pure comforting fragrance. All scents are unisex and develop differently depending on the wearer.

Courr?ges perfumes will be available from this month at La Perla stores and Shinsegae International’s own digital platform SI Village, with plans to be sold at Courr?ges stores in the future. A Shinsegae International representative said, “By quickly introducing globally popular brands to the domestic market, we will secure unparalleled competitiveness in the perfume business.”

This content was produced with the assistance of AI translation services.