'Tourism Organization Targets Transit Tourism Market with Memorandum of Understanding Among 8 Institutions Including Incheon Airport'

Promotion of Incheon Tourism Inflow for Winter Visitors and Transit Passengers at Incheon Airport
33% of Foreigners Entering Korea This Year Visit Incheon

The Korea Tourism Organization is targeting the market to activate linked tourism by establishing Incheon as an international hub base.

The Korea Tourism Organization signed a business agreement on the 13th at the Grand Hyatt Incheon Hotel with seven organizations from Incheon’s airport, port, local governments, and tourism industry to promote the activation of tourism linked to the Incheon International Hub.
[Photo by Korea Tourism Organization]

On the 13th, the Tourism Organization signed a business agreement for the "Activation of Incheon International Hub Linked Tourism" with seven organizations from the Incheon area, including airports, ports, local governments, and the tourism industry, at the Grand Hyatt Incheon Hotel.

About 80 officials from each organization attended the signing ceremony, including Kim Jang-sil, President of the Korea Tourism Organization; Lee Hak-jae, President of Incheon International Airport Corporation; Yoo Jung-bok, Mayor of Incheon Metropolitan City; Kim Sang-gi, Vice President of Operations at Incheon Port Authority; Baek Hyun, President of Incheon Tourism Organization; Si Chen, CEO of Inspire Integrated Resort; Choi Jong-hwan, CEO of Paradise Segasami; and Pacey David Charles, Co-CEO of KAL Hotel Network.

The participating organizations plan to form a working-level consultative body to cooperate so that foreign tourists using Incheon International Airport can actually enjoy tourism in the Incheon area. Specific cooperation will be carried out in five areas: ▲product development ▲transportation linkage ▲strategic exchange ▲joint marketing ▲promotion, and related projects will be promoted.

Among foreigners who entered Korea this year, the proportion using Incheon Airport reached 70-80%. However, noting that Incheon regional tourism has not been sufficiently linked, this business agreement was promoted.

According to the Tourism Organization, among domestic cities, the proportion of tourists visiting Incheon as a destination was 33%, which is lower compared to other cities such as Seoul at 80% and Busan at 61%.

The Tourism Organization will develop themed transfer tourism products that can highlight Incheon's unique attractions such as its history as an open port, islands, and international city. They also plan to activate a new concept of transfer itinerary (Fly&Cruise) program linking air and marine tourism.

Kim Jang-sil, President of the Korea Tourism Organization, said, "Through this agreement and joint cooperative projects among organizations, we hope that the number of foreign tourists visiting the Incheon area will increase and further contribute to the revitalization of the Incheon regional economy."

This content was produced with the assistance of AI translation services.