HiteJinro, Kelly 'Christmas Edition' Limited Release

Two Types of Canned and Bottled Beer Products
Design Featuring Winter Symbol Characters and Nordic Sensibility

HiteJinro announced on the 13th that it will release a limited edition of Kelly's 'Christmas Edition' ahead of the year-end season.

HiteJinro Kelly Christmas Edition
Photo by HiteJinro

This edition features a design that combines characters symbolizing Christmas and winter with the Nordic Danish sensibility. It applies a heart-shaped emblem that pays homage to the Danish flag, the origin of Kelly's malt, and creates a year-end atmosphere with cute snowman and Santa Claus characters against a snowy background.

The Kelly Christmas Edition is available in two types: canned beer (463ml) and bottled beer (500ml). It can be found at major supermarkets nationwide, as well as general restaurants and bars in key commercial areas that sell alcoholic beverages. The bottled beer product is being released for the first time in five years since the 2018 Hite Extra Cold Christmas Edition. HiteJinro plans to strengthen its year-end alcoholic beverage market strategy by launching Kelly's first edition product. To commemorate the edition release, a special Christmas-themed glass and other planned products will also be sold.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "As the year comes to a close, we have released Kelly's new Christmas Edition so that gatherings with loved ones can become even more special moments this year." He added, "We hope everyone has a happy year-end with Kelly's first edition, which captures the Nordic Danish winter sensibility."

This content was produced with the assistance of AI translation services.