Shilla Duty Free Successfully Hosts Movie Screening Event on Urban Rooftop

Transformed into a Cultural and Artistic Experience Space

Shilla Duty Free announced on the 13th that the 'Shilla Duty Free X CGV Movie Trip' event, held for three days from the 10th at the CAF? LA rooftop in the Seoul branch, was successfully concluded.

An outdoor movie screening held at a cafe located on the rooftop space of Shilla Duty Free Seoul branch, with Namsan in the background.
[Photo by Hotel Shilla]

This event was planned targeting the MZ generation who desire unique experiences in distinctive spaces, through a collaboration between Shilla Duty Free and CGV, allowing attendees to enjoy movies while appreciating the beauty of Namsan as the backdrop. A total of three films?'Begin Again,' 'La La Land,' and 'Your Name'?were screened six times.

CGV operated a pop-up concession stand selling 'Signature Popcorn' ready-made popcorn and some beverages, providing a viewing environment comparable to a movie theater. Outdoor mood seating was arranged on the rooftop lawn area, and considering the autumn outdoor setting, various cold-weather and convenience items such as camping cup trays, seat cushion hot packs, and blankets were prepared.

Lee Ju-young, Head of Global Marketing Group at Shilla Duty Free, said, "Since the endemic phase, we have been trying to offer customers diverse and enjoyable experiences through collaborations with various industries," adding, "We will continue to provide differentiated customer experiences unique to Shilla Duty Free."

This content was produced with the assistance of AI translation services.