CJ OnStyle Launches 'New Face,' a Dedicated Program by FAST Sourcing Team

CJ OnStyle announced on the 13th that it will launch a new live commerce program called ‘New Face’ for the FAST Sourcing Team to strengthen the competitiveness of its products.

The FAST Sourcing Team is a product sourcing dedicated organization established in June. Its purpose is to discover new brands that have not been introduced in the industry or quickly source products that align with the latest trends to enhance the competitiveness of its products. The FAST Sourcing Team consists of five elite MDs with over 10 years of experience in representative TV broadcast categories such as living, fashion, and food.

The live commerce program New Face for the FAST Sourcing Team made its debut on the 6th. It is broadcast every Monday at 8 p.m. on CJ OnStyle’s live commerce channel ‘Live Show,’ with model Jeong Hyuk and show host Jeong Si-hyun as fixed cast members.

The program carefully selects and introduces brands that have recently emerged on social media and across the lifestyle spectrum. Viewers can discover designer brand RHEEMIN, French premium athleisure brand huit, Norwegian heater brand Mill, and customized bed brand Slipper. Pre- and post-broadcast marketing includes SNS and external advertisements, as well as maximizing sales through YouTube short-form videos.

Kim Hyun-jung, head of the FAST Sourcing Team at CJ OnStyle, stated, “Customers always seek valuable products, so it is important in the distribution industry to exclusively showcase fresh and competitive brands,” adding, “The FAST Sourcing Team’s goal is to fully commit to acquiring trendy brands and fundamentally enhance the channel’s competitiveness.”

This content was produced with the assistance of AI translation services.