GS Retail's convenience store GS25 announced on the 13th that it will hold a 'Living & Electronics Black Friday' event, offering essential winter living and electronic products at discounts of up to 45%.

GS25 "Living & Electronics Black Friday Event" View original image

GS25 has planned this special discount event for local shoppers ahead of the year-end season. It offers around 100 products at reasonable prices, ranging from heating appliances such as heaters, warmers, humidifiers, and rechargeable hand warmers to TVs, laptops, vacuum cleaners, gold bars, luxury goods, and health supplements. The event will be conducted nationwide at GS25 stores through a reservation order system until the end of the year, allowing customers to place orders in-store and receive products at their desired delivery locations.


Fourteen representative products have been carefully selected for a special pre-order event on the GS Retail mobile application (app) WooriDongnaeGS until the 19th. Participating products include the Paseco gas heater PGH-C14GH, Boral bladeless PTC warm heater, Kiturami 2024 carbon mat (single), and Lumena H3X dual wireless humidifier, among other small heating appliances designed for one- to two-person households.


GS25 is expanding its product categories to lifestyle items such as home appliances, golf clubs, and gold bars to meet the increasingly diverse customer needs. Combining the trend of local shopping preferences with the locational advantage of being in a "school zone" area, it is evolving into a "small department store."


In fact, analysis of GS25 sales data shows that customers purchasing lifestyle products at convenience stores have been increasing every year. As of the third quarter of 2023 (July to September), sales in this category increased by approximately 71.8% compared to the same period last year. Reflecting this demand, GS25 has expanded its related product lineup compared to the previous year, especially increasing the number of home appliance items by more than 160 types.



Cha Jeong-mo, MD of the Life Living Team at GS Retail, said, “With the onset of the full winter season, we prepared this event so that local shoppers can purchase living and electronic products at reasonable prices at their neighborhood convenience store.” He added, “GS25 plans to continuously expand its product offerings from food items to essential daily life products as a comprehensive lifestyle platform.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing