- Expanding the Concept of 'Home' Beyond Simple Residence to a Central Space Enhancing Quality of Life
- 'Daechi Prugio Ballad' Offering Various Services

'Daechi Prugio Ballad' Elevates Everyday Elegance with Hotel-Grade Concierge Service View original image

As residential culture rapidly changes, the needs of consumers for housing services are growing increasingly. Especially as the concept of 'home' expands into a central space that can enhance an individual's quality of life, this trend is further intensifying.


An industry insider stated, "The interest of consumers seeking residential spaces is shifting beyond simple living to housing services that help facilitate various activities conveniently, making convenience services a key keyword," adding, "Accordingly, construction companies are strengthening this area either by developing and providing services themselves or by signing MOUs with non-construction companies."


In fact, recently supplied complexes are differentiating themselves by highlighting resident convenience services such as concierge services and education-specialized services as their core advantages. These complexes continue to attract consumer attention and maintain popularity day after day.


For example, 'Yeongdeungpo Xi Dignity,' which held its subscription in February this year, offered a book curation service through a partnership with Kyobo Bookstore and free Kakao-linked Internet of Things (IoT) services, receiving high responses from consumers. It closed its first priority subscription with an average competition rate of 198.76 to 1 and sold out completely.


Also, 'Geomam Station Royal Park City' in Incheon, which moved in this year, introduced the 'Royal Concierge Lounge' service, which includes mail handling, home cleaning, child school commute assistance, and elderly parent safety services, enhancing convenience. It was noted that premiums in the hundreds of millions of won were formed based on standard floors.


A real estate expert said, "As the number of consumers wanting high-quality housing services increases, this movement will become even stronger," and added, "Especially, complexes providing housing services are also perceived as luxury residential areas based on these services, so their popularity is expected to continue."


Meanwhile, in Gangnam, 'Daechi Prugio Ballad,' which is attracting attention as the first new supply complex in the Gangnam area this year, announced that it will provide hotel-grade concierge services, drawing continuous high interest. The complex plans to elevate residents' quality of life and offer a special daily experience through this.


Daechi Prugio Ballad will first offer various 'housing services' such as breakfast delivery service, home care service, and laundry service, along with 'secretary services' including life care services, travel/culture reservation services, and business support services.


Additionally, as a specialized service tailored to the characteristics of the Daechi and Gaepo-dong areas, it will introduce 'Educare services' consisting of learning reservation services for booking and arranging private tutors and academy classes in Daechi-dong, as well as academy pick-up and drop-off services. It is also preparing 'healthcare services' that enable real-time health consultations with professional medical staff through a 24-hour call center.


A sales official said, "Besides these, an exclusive community for residents only will be formed, which is expected to further enhance the quality of life," and added, "Within the complex, a sunken garden & mirror pond, private garden, garden lounge (party room, multi-lounge, private lounge), fitness center (yoga, Pilates, GX room), golf practice range, and pet care room will be diversely provided to allow residents to enjoy a rich daily life."


Daechi Prugio Ballad is located in Gaepo-dong, Gangnam-gu, Seoul, with a scale of 78 households from basement level 2 to ground level 12. It is developed as a residential product including the highly scarce exclusive area of 59㎡ in the Gangnam area. It features a wide front specialized design that facilitates a 3-bay layout, wide terraces (in some units), and attics (in some units), creating a more spacious and comfortable living space.


Also, since the complex is built in the core of Gangnam reconstruction in the Daechi and Gaepo-dong area, residents can enjoy the fully developed infrastructure of Gangnam.


With Guryong Station on the Suin-Bundang Line right in front, the transportation environment is excellent. Nearby are Yangjaecheon Stream, Daltuh Neighborhood Park, Gaepo Park, Daemosan Mountain, and Guryongsan Mountain, providing outstanding comfort. Furthermore, the permanent views and easy access to Yangjaecheon Stream and Daltuh Neighborhood Park are expected to increase the premium.



Meanwhile, Daechi Prugio Ballad is a post-sale complex scheduled for move-in in February next year. The sales gallery is currently open and operates by advance reservation.


This content was produced with the assistance of AI translation services.

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