Noru Paint Selected as '2023 Excellent Institution for Cultural and Arts Sponsorship'

Jeong Byeong-guk, Chairman of the Korea Arts & Culture Committee (left), and Ji Nam-cheol, Head of Marketing Strategy Division at Noroo Paint, are taking a commemorative photo.

Noru Paint announced on the 10th that it has obtained the ‘Excellence Certification for Cultural Arts Sponsorship Institutions’ hosted by the Ministry of Culture, Sports and Tourism in recognition of its exemplary cultural arts activities and outstanding sponsorship achievements.

The Excellence Certification for Cultural Arts Sponsorship Institutions program is designed to select companies that promote sponsorship activities in the cultural arts sector to strengthen and support the sponsorship foundation in Korea’s cultural arts field. Established and implemented in 2014 under the ‘Act on the Promotion of Sponsorship for Cultural Arts,’ selections are made annually through evaluations by a professional review panel and certification deliberations.

Noru Paint has provided sponsorships in various spaces such as public art, exhibitions, performances, and art fairs organized by private companies to offer everyone easy access to and enjoyment of culture and arts. It has also continued regular sponsorship and donation activities for social contribution projects that require color.

Recently, Noru Paint’s sponsorship of the ‘Sejong Cultural Center SyncNext 23’ festival, held to revitalize domestic artistic creation and expand the public’s artistic experience, is regarded as a representative cultural social contribution activity.

Rather than simple sponsorship, Noru Paint co-planned a painting performance linked to the Grimmento performance addressing the social issue of school violence with Sejong Cultural Center, receiving favorable reviews from visitors attending the festival.

A Noru Paint official stated, "Under a management philosophy based on the value of growing and sharing together for the happiness and prosperity that future generations can enjoy, we are practicing various contributions in the cultural arts sector," adding, "We will continue to carry out diverse cultural arts activities and sponsorships that the public can participate in."

This content was produced with the assistance of AI translation services.