'Kimjang Daejeon' Emart "950 Won per Cabbage... Cheaper than Wholesale Price"

Provided at the Same Price as 10 Years Ago

Emart announced on the 9th that it will hold the '2023 Kimjang Grand Sale' for 8 days until the 16th to mark the kimjang season.

During this period, Emart will sell one net of napa cabbage (3 heads) for 2,850 won. This price is a 20% additional discount when accumulating Shinsegae points on the promotional price (3,570 won per net). It is offered at 950 won per head, the same price as 10 years ago (2013). The company explained that the price of napa cabbage was set at the level of 10 years ago to stabilize grocery prices.

This event price is even cheaper than the wholesale price. As of the 8th, the average wholesale price of premium napa cabbage (3 heads/net) from the Korea Agro-Fisheries & Food Trade Corporation was 6,785 won. According to aT KAMIS agricultural product distribution information, the average retail price of premium autumn napa cabbage per head was also recorded at 3,448 won.

The quantity prepared is about 20% more than last year. Approximately 200,000 nets (600,000 heads, about 1,800 tons) of regular napa cabbage have been secured, and 20,000 nets of Beta Fresh napa cabbage with added beta-carotene (4,520 won per net) have been prepared.

For this kimjang event, Emart explored various methods including reducing its own margin and support from the Ministry of Agriculture, Food and Rural Affairs to offer lower prices. The kimjang vegetable buyers quickly proceeded with advance contracts with production areas nationwide such as Chuncheon in Gangwon, Mungyeong in Gyeongbuk, Gochang in Jeonbuk, and Muan in Jeonnam, predicting that napa cabbage prices would rise due to fluctuating temperatures in September and October. They actively utilized their own agricultural product distribution and processing center, the ‘Fresh Center,’ to standardize and improve the quality of napa cabbage.

In addition to napa cabbage, Emart offers discounts on various kimjang ingredients. Main kimjang ingredients such as radish, altari mustard, mustard greens, peeled garlic, green onions, and pears are discounted by 20% when accumulating Shinsegae points. A promotion on all CJ and Daesang fish sauce products is also underway. Along with up to 20% price discounts, customers receive a 3,000 won gift certificate when purchasing over 15,000 won.

Traders also join in stabilizing kimjang prices. Traders will sell napa cabbage at the same price as Emart, 2,850 won per net, until the 15th, and offer a 20% discount on peeled garlic (2.5kg), onions (5kg), and major kimjang vegetables such as radish, ginger, and red mustard greens when accumulating Shinsegae points.

Yoon Saemi, Emart’s kimjang vegetable buyer, said, “As high prices continue, the burden of kimjang increases, but through advance planning, we secured a large quantity of napa cabbage and kimjang ingredients to sell them at affordable prices.” She added, “We expect customers to be able to prepare for kimjang at reasonable prices through this event.”

This content was produced with the assistance of AI translation services.