KB Kookmin Bank Ranks First in 2023 National Customer Satisfaction Survey for Commercial Banks

At the '2023 National Customer Satisfaction No.1 Company Certification Ceremony' held on the 8th at Lotte Hotel located in Sogong-dong, Jung-gu, Seoul, Lee Jae-geun, President of KB Kookmin Bank (third from the left), Park Young-se, Executive Director of the Consumer Protection Group at KB Kookmin Bank (first from the left), Lim Min-soon, Head of the Consumer Protection Department at KB Kookmin Bank (fifth from the left), and other KB Kookmin Bank officials are taking a commemorative photo.

KB Kookmin Bank announced on the 8th that it has been selected as the No.1 commercial bank in the commercial bank sector for the 17th time, the first among commercial banks, in the 2023 National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center.

The NCSI survey is a customer satisfaction measurement index jointly developed by the Korea Productivity Center and the University of Michigan in the United States, using the same measurement method as the American Customer Satisfaction Index (ACSI).

KB Kookmin Bank aims to be the "No.1 trusted financial platform for customers" by completing an omni-channel system where face-to-face and non-face-to-face channels are organically connected, thereby expanding customer touchpoints. It also enhances customer contact competitiveness and provides differentiated customer experiences by introducing services such as '9To6 Bank.'

Since 2021, the bank has been conducting mobile customer experience surveys to monitor customers' actual usage experiences across products, systems, services, and branch environments. It also continuously surveys users of non-face-to-face channels such as KB Star Banking and the customer center to reflect their opinions in operational sites.

A KB Kookmin Bank official said, "We will continue to listen to the voices of various customers and strive to improve customer-centric services," adding, "Along with this, we will continuously work to practice 'finance that changes the world' for sustainable growth."

This content was produced with the assistance of AI translation services.