Yeonnam·Yeonhui-dong Hot Place 'Yeonyeon Pass'
Coffee Specialty Shop 'Roastery Cafe Pass'
Plans to Expand Local Experiences Including Restaurants, Cafes, Exhibitions, and Performances

LG Uplus announced on the 8th that it has launched ‘ExTem,’ a service that regularly provides new offline experiences as an exclusive membership benefit for customers subscribed to the ultra-personalized customized platform ‘Nerget.’ Nerget is a digital-based telecommunications platform that allows users to conveniently manage all processes related to communication life 100% via mobile.

An LG Uplus model is introducing 'ExTem,' provided on the hyper-personalized customized platform 'Nerget.' <br>[Photo by LG Uplus]

An LG Uplus model is introducing 'ExTem,' provided on the hyper-personalized customized platform 'Nerget.'
[Photo by LG Uplus]

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The second service of Nerget, ‘ExTem,’ is an exclusive membership benefit for Nerget users. It offers free or discounted coupons that can be used at various hot places in different regions, regularly selected by LG Uplus.


The first ExTem is the ‘YeonYeon Pass,’ which allows users to experience hot places around Yeonnam-dong and Yeonhui-dong. In collaboration with urban content specialist company ‘Urbanplay,’ six locations were selected: ▲‘Yeonnamjang,’ a complex cultural space famous as a drama filming site ▲‘Lookback Coffee,’ with an authentic American-style exterior ▲‘Jigu Shop Zero Waste Home,’ a zero-waste* specialty curated brand ▲‘Jigu Shop Grocery,’ a grocery store pursuing zero waste ▲‘Everything Bagel,’ a New York-style bagel specialty store ▲‘Happy Heavy Drinker,’ a brunch cafe. Free coupons and discount vouchers valid until the 15th of this month are provided for these locations.


They also introduced the ‘Roastery Cafe Pass,’ which allows customers to enjoy Seoul’s top coffee spots. Discount vouchers valid until the end of December are offered at seven locations: ▲‘Named Espresso (Seongbuk-gu),’ which introduces a new lineup of coffee beans every week ▲‘Cafe Moho (Seocho-gu),’ where you can enjoy coffee in an artistic space ▲‘Danil Seoul (Seongdong-gu),’ a brewing coffee specialty store ▲‘502 Coffee Roasters (Gangnam-gu),’ a domestic specialty coffee bean brand ▲‘Fillout Coffee (Mapo-gu),’ famous for its cream latte ▲‘Come to Rest (Dongdaemun-gu),’ a hot spot on SNS known for its Einsp?nner coffee ▲‘Rosy Coffee (Yongsan-gu),’ famous for hand drip coffee.



Kim Gwi-hyun, Head of the Communication Life Platform Division at LG Uplus, said, “Through ExTem, we plan to diversify the innovative online communication service experience of Nerget into offline experiences.” He added, “Based on the expansion of experiences, we will continuously innovate the customer experience of Nerget beyond communication services into offline.”


This content was produced with the assistance of AI translation services.

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