Emart24 Sells 'Prefabricated Houses' Following Imported Cars and Karaoke Boxes

Emart24 is selling prefabricated houses. This is a new attempt following imported cars, karaoke boxes, and screen golf boxes.

3D model house of a prefabricated home. [Photo by Emart24]

According to the distribution industry on the 8th, Emart24 is partnering with YMK General Construction to sell prefabricated houses that are pre-manufactured until the end of this month. These are 'panelizing method houses' assembled on-site on land owned by the buyer, and can be installed immediately once basic construction such as water, electricity, and septic tank connections are completed. This method is attracting attention as the next-generation construction technique because it reduces construction time, costs, and waste.

The prefabricated houses come in three types: a 15-pyeong (approximately 49.6 m²) single-story layout with 2 bedrooms, a bathroom, living room, terrace, kitchen, and utility room priced at 130 million KRW; a 20-pyeong (approximately 66.1 m²) duplex priced at 170 million KRW; and a 25-pyeong (approximately 82.6 m²) model priced at 200 million KRW. Customers can make a purchase consultation reservation through offline stores and then tour the interior of the house using a 3D model. Final contract holders will receive bedding and a TV worth approximately 2.5 million KRW.

This is the first time a convenience store is selling standalone houses. Previously, Emart24 introduced unique products closely related to daily life but difficult to sell in convenience stores, such as imported cars, electric cars, and screen golf boxes, which garnered high consumer interest. The company explains that with this prefabricated house sale, it aims to establish itself as a lifestyle platform where customers can meet their needs for food, clothing, and shelter.

Lee Jong-wan, head of Emart24’s Service Platform Team, said, “As flexible work styles that are not bound by location spread, we judged that there is demand for prefabricated houses as second homes. We will continue to introduce unique products and service items tailored to various customer needs.”

This content was produced with the assistance of AI translation services.