LG 'Busan Expo Bus' for 2030 Generation to Run in Paris City

Government and LG Officials Attend 'Busan Expo Bus' Unveiling Event

LG announced on the 7th that it will operate 'Busan Expo buses' numbering 2,030 in their 20s to support the bid for the '2030 Busan Expo' in Paris, France, where the General Assembly of the International Bureau of Expositions (BIE) is being held.

LG unveiled the 'Busan Expo Bus' on the 6th (local time) in Paris, France. [Image source=Yonhap News]

On the 6th (local time), LG held an event near the Eiffel Tower in Paris to unveil the Busan Expo bus, attended by Presidential Special Envoy Jang Sung-min and LG officials.

On that day, LG Electronics and LG Energy Solution showcased wrapping advertisements on two large double-decker buses featuring landmarks introducing the charms of Busan along with messages expressing hopes for the Expo bid. Advertisements with messages supporting the Busan Expo bid were also displayed on the sides or fronts of 2,028 city buses in Paris. The total of 2,030 Busan Expo buses operated by LG are scheduled to run throughout Paris, including near the Eiffel Tower, the Louvre Museum, and the Champs-?lys?es.

On the 6th (local time), LG unveiled the 'Bus for the Busan Expo' in Paris, France. Attendees at the event included Kim Hyuk-ki, Executive Director of LG Electronics Paris Branch, Jang Seong-min, Special Envoy to the President, and Yoo Won, Vice President and Head of Public Relations and External Cooperation Center at LG Electronics (from left).
[Photo by LG]

Since the 1st, LG has concentrated about 300 billboards throughout Paris to promote the Busan Expo bid, and since September, it has operated six large billboards inside Paris Charles de Gaulle International Airport. LG is also operating Busan Expo buses in London, UK, and is promoting the charms of Busan with large outdoor advertisements near Brussels Central Station, a high foot-traffic area in Brussels, Belgium, continuing its Busan Expo bid activities in major European cities. London and Brussels, along with Paris, are known to be areas where many ambassadors of BIE member countries reside.

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