Incheon City Council Holds Final Report Meeting on Coastal Tourist Site Revitalization... Introduction of 'Songdo Marina Tractive'

The 'Songdo Marina Tracktive Project,' which will play a crucial role in opening a new chapter in Incheon’s tourism policy, was introduced at the Incheon City Council.

The council’s research group, 'Incheon Tourism Activation Research Group Based on Big Data,' held a final report meeting on the 6th in the Administrative and Safety Committee seminar room to share the results of the 'Study on Activation Plans for Incheon Coastal Tourist Destinations through Big Data Analysis.'

Incheon City has been promoting a mid- to long-term tourism promotion plan alongside COVID-19 response policies with the goal of becoming a 'Smart Tourism City, Incheon.' However, challenges remain in revitalizing major coastal tourism zones such as Ganghwa Island, Incheon Port, Songdo, Yeongjong Island, and Ongjin.

To address these issues, the research project proposed an actionable model through public-private governance consultations based on existing macro master plans such as the Incheon Tourism Promotion Comprehensive Plan and the Marine Waterfront City Development Plan. The study also analyzed cases of marine tourism cities in Europe, the Americas, and the Middle East, and reviewed the introduction of domestic marina port development plans, setting Songdo New City in Incheon as a hub where marine and urban resources converge.

The research group of Incheon City Council members held a final report meeting on the 6th to share the results of the study titled "Research on Revitalization Measures for Incheon Coastal Tourist Attractions through Big Data Analysis."
[Photo by Incheon City Council]

In particular, the proposed 'Songdo Marina Tracktive Project' consists of three major service models utilizing the natural scenery along the Incheon Bridge, Songdo New City, and Yeongjong Island coastlines. This model introduces a new concept called the 'Marina Track,' which includes slow-moving floating hotels and houses that allow visitors to enjoy the coastal landscape while combining leisure and relaxation.

Additionally, the project includes the creation of a 'Romantic Sunset Pocha Street' themed around Songdo’s sunsets and the West Sea’s dusk, as well as a 'Diorama Miniature Center' that captures Incheon’s urban history and maritime stories, providing tourists with new experiences.

Im Hyun, lead researcher at Lifrary and presenter of the results, stated, "Through big data analysis, we discovered the hidden value of Incheon’s coastal tourism and proposed ways to improve tourists’ perceptions, enhance accessibility, and optimize the use of tourism resources based on this."

Kim Yonghee, the representative council member of the research group, said, "This study explores new possibilities for Incheon’s coastal tourism and will provide practical assistance to tourism policies. We will conduct additional research in consultation with related departments and institutions to ensure the feasibility of the project in the future."

This content was produced with the assistance of AI translation services.