CJ CheilJedang Launches 'Baeksul Yuksoo Contains 1min Ring'

CJ CheilJedang Baeksul is expanding its range of soup base seasoning products by introducing a convenient coin broth product.

CJ CheilJedang announced on the 7th that it has launched ‘Baeksul Yuksueneun 1 Bun Ring’. It consists of two types: anchovy and dried pollack broth, and beef bone broth, allowing you to create a rich broth by adding just one piece according to the dish you want to prepare.

‘Baeksul 1 Bun Ring’ features enhanced cooking convenience by shortening the time it takes to dissolve in water. Unlike the existing coin broth in the shape of a coin, it is made in a ‘ring’ shape with a hole in the center, dissolving in boiling water in just one minute. Because it dissolves quickly, it can be used not only for soup dishes but also for stir-fry dishes, which generally have shorter cooking times.

Along with convenience, the taste quality has also been improved. Baeksul 1 Bun Ring contains key raw materials such as anchovy, dried pollack, and beef bone, which make up more than 80% of the total raw ingredients, resulting in a deeper flavor compared to existing products. Additionally, it does not contain malic acid, silicon dioxide, or sodium caseinate, which is expected to receive a positive response from health-conscious consumers. CJ CheilJedang plans to hold a discount event of up to 50% off at distribution channels including nationwide Emart starting on the 16th, as well as Hanaro Mart and Homeplus, alongside the product launch.

A CJ CheilJedang official said, “Baeksul Yuksueneun 1 Bun Ring is a product that reflects consumer needs for deep broth flavor with an easy cooking process,” adding, “We will continue to introduce convenient products that match consumers’ lifestyles and trends.”

This content was produced with the assistance of AI translation services.