KGC Ginseng Corporation Hosts '2023 Jeonggwanjang High School and University Student Contest'

Applications Accepted via Email Until the 26th of This Month

KGC Ginseng Corporation announced on the 7th that it will hold the ‘2023 Jeonggwanjang High School and University Student Contest’.

This contest was planned with the purpose of expanding brand empathy with Generation Z (those born from the mid-1990s to the early 2000s) through fresh ideas, and it will be held in two categories: ‘High School Student Video Content Contest’ and ‘University Student Marketing Proposal Contest’.

For the ‘High School Student Video Content Contest,’ participants need to shoot and submit a 60-second short-form video showing their school life inside and outside based on their MBTI type, specifically I or E. Any high school student in South Korea can participate, and prizes include an ‘iPad Pro 11’ (1 grand prize winner), ‘iPad 10th generation’ (1 excellence award winner), and ‘AirPods 3rd generation’ (2 merit award winners). Additionally, all participants will receive an ‘iPass Power Stick (main product).’

The ‘University Student Marketing Proposal Contest’ requires participants to choose one of two topics: Jeonggwanjang brand IMC strategy or Jeonggwanjang holiday advertising campaign strategy, and submit a marketing proposal. Any domestic or international enrolled, on-leave, or graduating university student can participate, either individually or in teams of up to four members. Proposals that pass the preliminary screening will advance to the final presentation, and scholarships will be awarded to the 10 teams selected in the final round.

Applications for this contest will be accepted via email until the 26th of this month. The final round and awards ceremony are scheduled for the 30th of this month. Detailed information can be found on the official Jeonggwanjang website, social media channels, as well as platforms such as Oneulhakgyo, Everytime, CampusPick, and various contest platforms including Linkareer, ThinkU, and SpecUp.

A KGC Ginseng Corporation official stated, “We prepared this contest to explore ways for Jeonggwanjang Red Ginseng to resonate with young customers through the fresh ideas of Generation Z,” adding, “The winning works will be utilized in future marketing and new product planning.”

This content was produced with the assistance of AI translation services.