Yeosu-si Selected for Village Enterprise Regional Platform Project Led by Ministry of the Interior and Safety

Songsi Village Co., Yeosu Mimi Cooperative, Geumodo Island Village Windbreak Co., Ltd.

Developing Yeosu-exclusive product packaging through joint product branding

Yeosu City, Jeollanam-do (Mayor Jeong Gi-myeong) announced on the 6th that it was recently selected for the ‘Village Enterprise Regional Platform Pilot Project’ hosted by the Ministry of the Interior and Safety.

The ‘Village Enterprise Regional Platform’ is a new project by the Ministry of the Interior and Safety this year, which supports a budget of up to 300 million KRW for joint projects by alliances of three or more village enterprises in each city and county. The support includes market access, education, promotion, and consulting to ensure the sustainability of village enterprises.

[Photo by Yeosu City]

The Yeosu village enterprise alliance selected this time consists of three representative village enterprises of Yeosu City: Songsimaeul Co., Ltd., Yeosu Mimi Cooperative, and Geumodosommaeul Bangpung Agricultural Corporation (Ltd.).

These companies will invest a total project cost of 300 million KRW, including 150 million KRW in national funds, until November next year. They plan to jointly brand each company’s representative products to develop village enterprise product packages that reflect Yeosu’s unique characteristics and expand domestic and international market channels based on a diverse product lineup.

With this project selection, it is expected to contribute not only to securing the self-sustainability of enterprises through increased sales and brand awareness of village enterprises but also to revitalizing the local economy and creating local jobs.

A city official stated, “We expect Yeosu City’s brand power to increase through the development of products representing our city,” and added, “We hope this project will become a driving force for other village enterprises in Yeosu City to grow and develop together.”

Meanwhile, the Yeosu village enterprise alliance is leading the practice of village enterprise values by utilizing local materials produced in Yeosu City and Jeollanam-do for most raw materials and prioritizing the hiring of village residents when recruiting employees.

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.