Abko, Officegear Sales Surpass Previous Year... "Benefiting from the Blooming High-End Premium Market"
Abko, the leading gaming gear company in Korea, is strengthening its office gear business division. Sales of office gear products aimed at improving PC work efficiency and deskterior (a combination of desk and interior) are on the rise.
On the 6th, Abko announced that sales of its office gear product line from January to September this year reached 5.1 billion KRW, already surpassing last year's total annual sales. This represents a 128% increase compared to the previous year's sales of 4 billion KRW. The company is recording significant growth following the emergence of the high-end premium market.
Abko offers a diverse lineup of computer peripherals for smart offices. Its main products are keyboards and mice. These are available in over 600 offline stores nationwide, including E-mart, Homeplus, Hi-Mart, and Costco, as well as most domestic online malls such as Coupang, Naver, and Kakao Gift.
With the expansion of remote work, demand for office gear is further increasing. In particular, interest in deskterior?creating office spaces as 'personal spaces'?has grown, leading to increased sales of items reflecting the individuality of the MZ generation. Both functionality and design are emerging as important factors.
An Abko representative stated, "The office gear market in Korea, estimated to be worth over 100 billion KRW, still has high growth potential as demand for high-end premium products increases. We are strengthening our office gear lineup by focusing on product quality, design, distribution channel capabilities, and differentiated after-sales service."
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He added, "In addition to B2C sales, we plan to actively develop the government office gear market by leveraging our smart school charging and storage cabinet references in the education sector. We aim to create long-term revenue sources not only in the gaming gear market but also in the office gear market."
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