SK Magic Wins Minister of Trade, Industry and Energy Award at Good Design Awards for 'Eco-friendly Repackage'

On the 3rd, at the '2023 Good Design Award' ceremony held at COEX in Gangnam-gu, Seoul, Kim Jun-seok, Head of Product Planning at SK Magic (right), is receiving the Minister of Trade, Industry and Energy Award (Silver Prize).

SK Magic announced on the 6th that it won the Minister of Trade, Industry and Energy Award (Silver Prize) at the ‘2023 Good Design Award’ for its ‘Eco-friendly Repackage’.

The Eco-friendly Repackage is the product packaging for the ‘All Clean Air Purifier’ made with eco-friendly plastic (PCR-ABS). It uses expanded polypropylene (EPP) material, which is lightweight and highly resistant to external shocks. Reflecting the characteristics of eco-friendly ECO home appliances and the All Clean Air Purifier, all materials inside and outside the product, as well as the packaging, use eco-friendly materials.

The packaging was designed in a modular form considering the entire process from product delivery, installation, to packaging collection. A luxurious dark gray color was applied to enhance resource reuse and sustainability. The naming also reflects the meanings of Reuse, Recycle, and Redesign, named ‘Re;package,’ and was highly evaluated for pursuing sustainable design.

This year, SK Magic received recognition for excellent design (GD) for a total of five products: the One Cork Ice Water Purifier, Self Plus Direct Water Purifier, All Clean The Art Air Purifier, functional filter shower ‘Magic Plus,’ and the Eco-friendly Repackage.

Kim Jun-seok, Head of Product Planning at SK Magic, said, “We approached all stages including planning, design, production, sales, and use from an ESG (Environmental, Social, Governance) perspective for a sustainable future. We will continue to invest and research without hesitation to advance as a company practicing ESG management.”

This content was produced with the assistance of AI translation services.