NutriOne Selects Lee Hyori as Advertising Model

The First Advertised Product is 'BB Lab The Collagen'
New TV Ad Campaign Teaser Premieres on the 6th

Health functional food company NutriOne announced on the 6th that it has appointed singer Lee Hyori as its exclusive model and released a TV commercial teaser for its first advertised product, ‘BibiLab The Collagen’.

NutriOne explained the reason for selecting the model, stating that Lee Hyori’s image, who has built her own healthy lifestyle through long-term yoga and dietary habits, was judged to well represent NutriOne. The first advertised product with Lee Hyori is NutriOne BibiLab ‘The Collagen.’ The Collagen is a signature line from BibiLab that strengthens expertise by offering only health functional food products, characterized by double care from inside to outside of the skin.

Starting with BibiLab The Collagen, NutriOne plans to intensively introduce products necessary for a healthy lifestyle. This advertisement can be seen on TV, NutriOne’s official YouTube, and social networking service (SNS) channels. In addition, BibiLab plans to carry out various marketing activities such as events commemorating the launch of the TV commercial.

A NutriOne official stated, “We selected Lee Hyori as the exclusive model because her image of living a healthy and confident life through self-management and effort aligns with the values NutriOne pursues regarding health,” and added, “We plan to reach consumers through various channels so that the first advertised product, BibiLab The Collagen, can establish itself as Lee Hyori Collagen.”

This content was produced with the assistance of AI translation services.