Nepah Appoints Vice President Kim Jung-mi as Head of Business Division to Accelerate Rebranding...

Outdoor brand NEPA announced on the 6th that it has appointed Vice President Kim Jeong-mi as the head of the NEPA business division.

Vice President Kim Jeong-mi is the first female executive hired through Samsung Group's women's open recruitment and is a branding and product planning sourcing expert who has worked in the fashion field for over 30 years, having experience at Samsung C&T and Fila Korea.

Based on her experience in various categories including women's wear, casual, SPA, and sports, Vice President Kim is recognized for her high understanding and expertise in the fashion industry as well as her outstanding ability to establish differentiated brand strategies.

NEPA plans to accelerate the rebranding efforts that have been underway since the first half of this year, centered around Vice President Kim. Under the brand philosophy declared earlier this year, "Joy of Nature," the strategy is to focus on delivering values that convey a nature-friendly sensibility and experience as an outdoor brand.

For the 2024 Spring·Summer (SS) season, NEPA aims to establish itself as a truly eco-friendly brand by expanding the use of environmentally friendly materials by more than 70% compared to the previous year. Additionally, NEPA’s official online channel, "N-Plus," will actively work to form a connection point linking all outdoor enthusiasts with nature through its expansion into a specialized outdoor commerce platform.

This content was produced with the assistance of AI translation services.