"European-Style Christmas" Shinsegae Outlet Launches 'European Christmas Trip'

Exotic Outlet Scenery Background Seasonal Campaign
"This Winter Christmas 'Photo Spot' Destination"
Christmas Market · Embassy Market · Tree Lighting Ceremony, etc.

Shinsegae Simon Premium Outlets is set to become a must-visit destination this Christmas season, perfect for enjoying with family, friends, and loved ones.

Siheung Premium Outlets Central Garden has transformed into the Nordic-inspired 'Dalahorse Christmas Garden'
[Photo by Shinsegae Simon].

On the 6th, Shinsegae Simon announced that it will hold the 'European Christmas Trip' event at its Yeoju, Paju, Busan, and Siheung Premium Outlets until the end of January next year. This is Shinsegae Simon's signature year-end campaign, now in its fourth year.

The event takes full advantage of the premium outlets' spacious and exotic landscapes. From the main Christmas tree standing up to 10 meters tall to tens of thousands of LED lights, the atmosphere is designed to make visitors feel as if they are walking through the streets of Europe during the Christmas season.

Siheung Premium Outlet’s Central Garden has been transformed into the 'Dalahorse Christmas Garden,' infused with Nordic sensibilities. The entire Central Garden is decorated with the natural and warm ambiance characteristic of Northern Europe. Featuring large colorful sculptures and ornaments themed around the Dalahorse, a Swedish symbol of luck, a wooden photo zone has also been installed. LED lights adorn the trees, creating an effect like stars pouring down in the night sky. Lighting has also been installed along the shopping street to recreate the atmosphere of a European winter shopping district.

A 10-meter tall large Christmas tree is installed at the East Central Plaza of Yeoju Premium Outlets.
[Photo by Shinsegae Simon].

Yeoju Premium Outlet presents a luxurious and splendid Christmas atmosphere through large gold-colored decorations, including a 10-meter-high tree installed in the EAST central plaza and ornament structures in the WEST central plaza. Warm-colored illuminations using the roadside trees within the outlet enhance the festive yet gentle year-end mood.

At Paju Premium Outlet’s central plaza, a 5-meter-high large tree decorated with red and gold ornaments, symbols of Christmas, welcomes customers. The area around the clock tower is adorned with star-shaped ornaments and LED lights designed to resemble a galaxy scattered across the night sky.

Busan Premium Outlet invites customers to the 'Polar Fantasy' themed Christmas in the Arctic village. The 6-meter-high large Christmas tree installed in the central fountain plaza is decorated to look as if snow has settled on it, creating a cozy year-end atmosphere. The Spanish Steps are decorated with Christmas wreaths, and the arch-shaped gate features lights that give the impression of Arctic animals playing.

From November 17 to December 25, a 'Christmas Market' will be held every Friday through Sunday at all locations. The market offers a variety of products specialized for the Christmas season, including trees, ornaments, lanterns, snow globes, as well as winter accessories and desserts. At Siheung Premium Outlet, a market linked with embassies from various European countries will be introduced starting December 8. On the afternoon of the 18th of this month, Christmas tree lighting ceremonies commemorating SSG Day will also take place at Yeoju, Busan, and Siheung Premium Outlets.

This content was produced with the assistance of AI translation services.