Norangpungseon City Bus Partners to Boost Tourism at DDP

Seoul Design Foundation and Business Agreement
Travel Program Information via Bus Interior Announcements
Collaboration on Various Events and Exhibitions

Norangpungseon City Bus announced on the 3rd that it has signed a business agreement with the Seoul Design Foundation to promote tourism at Dongdaemun Design Plaza (DDP).

Kim Young-jun, CEO of Norangpungseon City Bus (left), and Lee Kyung-don, CEO of Seoul Design Foundation, are posing for a commemorative photo at the business agreement ceremony.
[Photo by Norangpungseon]

Norangpungseon City Bus is a circular travel program that departs from DDP, visits major tourist attractions in Seoul, and returns to DDP. It operates six double-decker buses (two fully open, three half-open, and one closed), and is the only operator in Seoul running open double-decker buses.

Specifically, it operates three courses: the "Traditional Culture Course" circulating downtown Seoul, the "Hangang Jamsil Course" passing along the Han River to Jamsil Lotte Tower and Olympic Park, and the "Night Operation Course" where passengers can enjoy Seoul’s night view.

According to this agreement, Norangpungseon City Bus plans to utilize these buses for events and exhibition programs held at DDP. Additionally, it will introduce DDP’s history through onboard guidance and operate linked programs such as starting DDP tour programs timed with the bus’s arrival at DDP.

This month, new model buses will also be introduced. The newly introduced buses will provide a more comfortable riding environment and will be equipped with a multilingual guidance system at every seat to enhance convenience for foreign passengers.

Kim Young-jun, CEO of Norangpungseon City Bus, said, "Through this business agreement with the Seoul Design Foundation, we aim to actively utilize the strengths of both parties to attempt new experiences that have not been tried before." He added, "By combining the city tour bus with various cultural contents such as performances, videos, and exhibitions promoted at DDP, we expect to offer an experience of creative creation."

This content was produced with the assistance of AI translation services.