"Adding Warmth to the Best Skills"... Gangbuk Samsung Hospital Announces New Brand

55th Anniversary Opening Ceremony Held

Kangbuk Samsung Hospital announced on the 2nd that it held a commemorative ceremony to celebrate its 55th anniversary and unveiled a new brand identity (BI) that presents the hospital's direction.

Officials from Kangbuk Samsung Hospital are taking a commemorative photo at the NEW BI inauguration ceremony celebrating the 55th anniversary of the hospital's opening. [Photo by Kangbuk Samsung Hospital]

The ceremony was held with the attendance of over 200 internal and external guests, including Shin Hyun-chul, director of Kangbuk Samsung Hospital, and proceeded in the order of ▲ screening of the anniversary video ▲ commemorative speech ▲ awarding of long-term service employee commendations. At this ceremony, Director Shin Hyun-chul declared the mission, vision, and core values derived through the 'Brand Project' in which all employees participated together.

The Kangbuk Samsung Hospital Brand Project was launched earlier this year to define the brand identity and direction in line with the 55th anniversary. A task force (TF) team was formed through the voluntary participation of various staff groups including doctors, medical technicians, nurses, and administrative personnel, and they conducted the project by gathering opinions both internally and externally. Through six months of ▲ organizational diagnosis ▲ domestic and international benchmarking ▲ idea refinement processes, the mission, vision, and core values were newly established.

The new mission of Kangbuk Samsung Hospital was set as "Based on respect for life and humanity, we protect everyone's hope for lifelong health." The new mission embodies the meaning of protecting and realizing the hope of everyone who wishes to live healthily and humanely throughout their life.

The vision is "The best lifelong primary care hospital from prevention to cure." This means providing systematic medical services throughout all life stages, beyond just temporarily curing illnesses.

The core value was set as "Adding warmth to the best expertise," expressing the commitment to not only physical healing through top-level skills but also healing the heart by adding warmth.

Kangbuk Samsung Hospital plans to continue activities that reflect the newly declared mission and vision in patient experiences such as medical processes and spaces to apply and spread them.

In his commemorative speech, Director Shin Hyun-chul said, "Through the NEW BI created together by our staff, we will not only enhance the pride of Kangbuk Samsung Hospital employees but also enable patients to experience the highest medical value through clear direction setting," adding, "By adding warmth to the best expertise, we will build differentiated competitiveness unique to Kangbuk Samsung Hospital and always be with patients as a lifelong primary care hospital that reliably takes responsibility for their health."

New BI of Gangbuk Samsung Hospital.
[Image provided by Gangbuk Samsung Hospital]

This content was produced with the assistance of AI translation services.