Yeongyang-gun, Development of Domestic New Apple Variety 'Colorful' as a Regional Specialized Variety

Yeongyang-gun, Gyeongbuk Province, will promote the 'Colorful' Yeongyang Apple Regional Specialized Variety Development Pilot Project for five years from 2024 to 2028.

Yeongyang-gun cultivating the new domestic apple variety 'Colorful' as a regionally specialized variety.

Compared to nearby major apple-producing areas such as Cheongsong, Andong, Yeongju, Bonghwa, and Mungyeong, Yeongyang-gun has a smaller cultivation area and is concentrated on general varieties, resulting in underdeveloped apple industry growth.

Therefore, Yeongyang-gun decided to focus on cultivating the domestically developed new variety 'Colorful' to develop a specialized variety unique to Yeongyang and to brand it, aiming to revitalize the stagnant apple industry and increase farmers' income.

The 'Colorful' variety, developed by the Apple Research Institute of the National Institute of Horticultural and Herbal Science under the Rural Development Administration, is a new variety created by crossing Yangkwang apple and Cheonchu apple. It was finally selected in 2016 and registered as a variety in 2019. Compared to the general Busa variety, it has slightly smaller fruit weight but somewhat higher sugar content and acidity.

Additionally, it is known for its excellent appearance with a conical shape and a deep reddish-orange coloration covering the entire apple skin, unlike the vertical striping coloration of the Fuji variety.

Accordingly, the Yeongyang-gun Agricultural Technology Center plans to accept applications from farmers from November 2 to November 24 to select pilot farms and officially launch the 'Colorful' Yeongyang Apple Regional Specialized Variety Development Pilot Project starting next year.

County Governor Oh Do-chang stated, “The 'Colorful' Yeongyang Apple Regional Specialized Variety Development Pilot Project, which will be promoted over five years starting next year, will quickly respond to changes in consumer purchasing behavior such as recent trends in eating apples and changes in ancestral rites culture, and contribute to increasing the income of our apple-growing farmers through regional branding.”

This content was produced with the assistance of AI translation services.