Nongshim Officially Launches 'Shin Ramyun The Red' with 15 Million Packs Sold

Limited Edition Product Transitioned to Regular Product

Nongshim announced on the 2nd that it will launch the ‘Shin Ramyun The Red,’ which was released as a limited edition product last August, as a regular product starting from the 20th of this month.

Nongshim Shin Ramyun The Red surpassed 15 million packs sold within 80 days of its launch. This is the best performance among the new ramen products released this year. A Nongshim official said, “Shin Ramyun The Red, a spicier premium product, has been explosively popular from the beginning, with active repurchases,” adding, “We plan to introduce a cup noodle version by mid-December so that consumers can enjoy Shin Ramyun The Red more conveniently.”

Nongshim Shin Ramyun The Red has a Scoville Heat Unit (SHU) of 7,500, which indicates the level of spiciness and is about twice as spicy as the original Shin Ramyun. By increasing the amount of Cheongyang chili peppers to intensify the spiciness, and adding ingredients such as beef and shiitake mushrooms that create a rich broth flavor, the soup’s depth and richness have been enhanced.

In particular, it features a unique spicy flavor created by adding a finishing seasoning powder composed of Cheongyang chili peppers, black pepper, garlic, and onion, which harmonizes well with the original Shin Ramyun’s umami taste, and the amount of dried ingredients has been increased compared to the original Shin Ramyun.

While maintaining the concept of ‘delicious spiciness,’ which is the core identity of Shin Ramyun, Nongshim set a range from 6,000 SHU to a maximum of 10,000 SHU during the development process to strengthen the spiciness and conducted consumer surveys in stages. After several tasting evaluations, it was concluded that a Scoville Heat Unit of 7,500 SHU best matches the original Shin Ramyun’s umami flavor without being excessively spicy.

A Nongshim official said, “Considering the recent rise in consumers’ standards for spiciness, we introduced Shin Ramyun The Red with spicier and richer broth,” and added, “We will continue to research changes in eating habits and develop products that can provide new enjoyment to consumers.”

This content was produced with the assistance of AI translation services.