Lee Hyori as the Campaign Model for Lotte Long-Term Car Rental

Lotte Rental has appointed Lee Hyori as the new brand model for Lotte Rent-a-Car and launched the long-term rental car service campaign "My Car" starting from the 1st. The campaign highlights the advantages of long-term rental cars, emphasizing that customers can fully enjoy their car life by entrusting vehicle maintenance, diagnostics, and membership management to the company.

The new campaign advertisement video was also released on various channels from the same day. It reflects the changing trend where the criteria for choosing a vehicle have shifted from design and performance to management, and features Lee meeting with an automotive maintenance expert. The reason for selecting Lee as the new brand model was explained as "she fits the image of a professional who enjoys life freely and confidently."

The My Car service offers on-site maintenance, membership benefits, and vehicle condition diagnostics. Basic and additional service options are available depending on the car class. There are also benefits linked with Lotte affiliates such as golf, hotels, and shopping. The service can be accessed through a dedicated application. To commemorate this service, the company is holding a prize event until the 15th of next month.

This content was produced with the assistance of AI translation services.