Lotte ON, One Year of On&The Fashion... Top Brands' "Biggest Benefits of the Year"
On and the Fashion 1st Anniversary Event from the 2nd to the 12th
Up to 80% Discount on Popular Fashion Brands and Products
Lotte ON announced on the 1st that it will hold the 'On and the Fashion 1st Anniversary Event' from the 2nd to the 12th.
On and the Fashion is a fashion specialty section launched by Lotte ON last November, offering a variety of fashion brands tailored to customer preferences, ranging from department store brands to SOHO and designer brands. To celebrate the 1st anniversary of On and the Fashion, Lotte ON will offer up to 80% discounts on popular fashion brands for 11 days, presenting the biggest benefits of the year.
Lotte ON’s On and the Fashion has expanded its fashion brands reflecting the latest trends over the past year. As of last month, the number of brands participating increased by about 50% compared to the launch. Since January this year, the platform has expanded its lineup mainly with designer brands that have recently gained attention. This currently drives the overall fashion sales.
The service has also been enhanced. It introduced a filter service that allows detailed search conditions, a curation service that suggests products according to customer preferences, and video content called 'On and the Fashion TV.' Sales of On and the Fashion in the first half of this year increased by more than 30% compared to the previous year, with a significant rise in both visitors and purchasers.
For the On and the Fashion 1st Anniversary Event, up to 30% discount coupons applicable to all products and up to 10% instant card discounts are prepared. Every day at 12 AM, a first-come, first-served maximum 5% overlapping discount coupon will be provided. Members of the integrated specialty section membership 'On and the Club' will receive an additional discount coupon of up to 20%.
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The event selected about 20 brands of various styles, including the most loved designer brands this year such as Nick & Nicole, Siyaju, General Idea, and consistently popular fashion brands like Beanpole, Hazzys, JJ JIGOTT, and She’s Miss. For On and the Club members, an additional 20,000 L.Points will be credited when purchasing more than 100,000 KRW from the brands carefully selected by On and the Fashion.
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