Live Commerce Broadcast Launched in August 2021
Cumulative Sales Exceed 7.8 Billion KRW

Hana Tour announced on the 30th that its live commerce broadcast 'HanaLIVE,' operated by the company, has surpassed approximately 4 million cumulative views and about 7.8 billion KRW in cumulative sales within two years of its launch.


Hana Tour 'HanaLIVE' <br> Photo by Hana Tour

Hana Tour 'HanaLIVE'
Photo by Hana Tour

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Hana Tour launched HanaLIVE in 2021, strengthening competitiveness by planning live commerce-exclusive products and events, and providing differentiated content. So far, it has averaged over 100,000 views per episode, with a cumulative reservation count reaching around 13,000 people. Recently, the broadcast schedule was expanded to twice a week (every Monday and Wednesday at 8 PM).


To celebrate the company's 30th anniversary and the 2nd anniversary of HanaLIVE's launch on November 1st, Hana Tour will hold an event until November 8th where customers who purchase during the broadcast will be entered into a draw to win an LG StanbyME TV. Various other events, including a comment event offering coffee gifticons on a first-come, first-served basis, have also been prepared.



In the broadcast on this day, viewers can find special deals on popular hotels in Danang & Nha Trang, and the November 1st broadcast will feature Guam free travel packages along with room upgrades and Lotte World admission tickets as giveaways.


This content was produced with the assistance of AI translation services.

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