Korea Tourism Organization Promotes 'K-Medical Tourism' in Surabaya, Indonesia

Population 12 Million, Indonesia's Second Largest City After Capital
Over 20 Domestic Organizations Participating Until the 29th

The Korea Tourism Organization announced on the 27th that it will hold the '2023 Korea Medical Tourism Festival' in Surabaya, Indonesia, until the 29th to commemorate the 50th anniversary of diplomatic relations between Korea and Indonesia.

Indonesia Surabaya Korea Medical Tourism Expo Event Poster [Photo by Korea Tourism Organization]

This medical tourism festival is the third event held this year following Kazakhstan and Mongolia. It was planned to promote Korea's high-quality medical services by leveraging the high popularity of K-content in Indonesia.

Surabaya, the host city, is Indonesia's second-largest city and the capital of East Java Province, the country's second-largest economic zone after the capital Jakarta, with a population of about 12 million, making it a key region in Indonesia.

The event will feature various programs including B2B consultations involving domestic and local medical tourism industries, promotions and consultations for general consumers, and performances.

From Korea, 12 medical institutions including Soonchunhyang University Seoul Hospital and Jaseng Hospital of Korean Medicine, as well as 6 medical tourism agencies, will participate, while over 40 local institutions and companies will also take part.

In particular, to enhance accessibility to Korean medical tourism and establish a cooperative foundation with domestic medical institutions, a joint marketing agreement for inbound medical tourism will be signed with Bank Mandiri, Indonesia's largest state-owned bank, and Hanwha Life Insurance, which has entered the local market.

Jo Hee-jin, head of the Hallyu Content Division at the Korea Tourism Organization, said, "Indonesia, where there is a high interest in Korea's medical technology and lifestyle, can be an optimal market for inbound medical tourism. We will continue to widely promote Korea's high-quality medical tourism and contribute to creating high added value in inbound tourism."

This content was produced with the assistance of AI translation services.